Motara, by Natari
Terms of Service.
Last updated July 11, 2026
The agreement
These terms govern use of Motara, operated by Natari [legal entity name] ("we"). Motara is provided to dealerships under a subscription; by using it you accept these terms on behalf of the dealership that holds the account.
What Motara does
Motara sends and receives text messages with the dealership's customers, drafts and sends AI-assisted replies on the dealership's behalf, runs marketing campaigns, and routes leads to the dealership's CRM. AI-generated messages are sent under the dealership's name and remain the dealership's communications.
The dealership's responsibilities
The dealership is responsible for: having valid consent (CASL) for everyone it uploads or messages, keeping its do-not-contact list current in the product, the accuracy of the customer data it imports, and reviewing AI conversations flagged for attention. Motara enforces STOP opt-outs and quiet hours automatically, but consent for the initial outreach is the dealership's obligation.
Acceptable use
No unlawful messaging, no harassment, no messaging people without a lawful basis, no reselling access. We may suspend accounts that put message deliverability or legal compliance at risk for other customers.
Fees
Subscription fees are [billing terms: monthly, per store, via Stripe]. Carrier and messaging costs [included / passed through]. Late or failed payment may lead to suspension after [X days] notice.
Data
Customer data the dealership brings to Motara stays the dealership's. Our handling of personal information is described in the Privacy Policy. On termination we return or delete dealership data within [X days].
Service, warranty, liability
We aim for continuous availability but the service is provided as-is; AI-generated content can be imperfect and the dealership reviews flagged conversations. Our total liability is capped at fees paid in the [12] months before the claim; neither party is liable for indirect or consequential damages.
Changes and contact
We may update these terms with [30 days] notice for material changes. Questions: [contact email]. Governing law: [Saskatchewan / province], Canada.